The 5 Best Ways to Advertise your Rental Home.
Simply filling the unit is not enough; savvy landlords view the marketing effort as the first step in screening tenants.
Getting you rental filled is of primary concern when you are turning over rental units. Landlords understand that a vacant unit is translated to profit loss. This is why having a sound marketing strategy is so very important. Simply filling the unit is not enough; savvy landlords view the marketing effort as the first step in screening tenants. An efficient and proper marketing campaign is the best method for landlords to reduce the risk in choosing the best person to rent the unit. They want to be sure that the person they contract with can pay rent on time and fulfill the obligations of the lease. Having to choose a marginal tenant because of lack of options can prove to be costly. The cost evictions, turnover and repairs can be devastating.
* The easiest and best way to market you rental home is the time tested “For Rent” sign. Simple as it may be, this method capitalizes on the idea that renters will drive around desired communities in search of future housing.
To enhance visibility, it is recommended that more than one sign be placed on the property. Many landlords place a small box on one of the signs to place flyers with rental details. This will allow for the landlord to disqualify prospects by revealing price, policy and expectations. Qualifying prospects will save much time by cutting unnecessary phone calls and showings.
Signs must be reveal contact information clearly and in large print. Many landlords lose rental opportunities by making the writing too small or unreadable. To make the signs stand out more, tie two or three balloons. Adding simple balloons to the "For Rent" sign in front of your rental can increase the effectiveness of the sign by 150%. Add helium for increased effect.
* The second most effective marketing effort is to distribute the rental details flyer to all the free community bulleting boards in the vicinity. These boards are located at grocery stores, churches, community centers and government offices.
Prepare and place announcements or flyers about the availability of your rental property on bulletin boards in local shops, businesses, churches and community centers. This method is especially effective if you are marketing to Hispanics and other immigrants.
* The third most effective way to market your rental is by offering other tenants, friends and associated a referral commission if they refer a new tenant. Customary referral rewards range from $50-$200. This allows landlords the ability to shorten vacancy time.
* The fourth most effective way to market your rental is “classified ads on newspapers”. They can be more expensive if you go to the larger newspapers in most cities. However, if you go to smaller publications that distribute the in rental’s neighborhood, municipality or city district, the price will be much more reasonable. Ads in big newspapers are generally very short because word usage is limited. Smaller publications allow more details in the ad.
The problem with classifieds in general is that they are limited in that they cannot put many details in the ad. Having many details in the ad is very important because they allow the landlord to prescreen prospects. Having unqualified prospects robs the landlord of valuable time. It can never be overstated that the time spent on unnecessary showings and phone calls can be better spent on real prospects.
Classified ads also run into the problem that they expire when the next newspaper is published. People seldom go to previous issues to look at classifieds.
* The fifth most effective way to market your rental is “online ads”. Online ads can be effective when people relocate from outside the area of the rental. People considering a move generally go to the internet for housing information.
Online ads allow for the landlord to post much more information to better pre-qualify prospects. This information is available to prospects anytime prospects connect to the internet.
The internet has many rental sites that vary in price. A good starting point is to start with an inexpensive ad (www.usrentallisting.com) in order to test the ad without risking too much. If it proves to generate rentals, then the testing ends.
Generally these websites are promoted through pay for click and organic search strategies along with print ads.
If a landlord manages many properties they may consider getting their own site with individual pages devoted ( www.homepartners.com) to every aspect of every rental. These sites are used as property management tool in addition to the obvious marketing uses.
It is never too late for landlords to develop a sound marketing strategy for their rental. Landlords cannot afford to limit their number of qualified prospects to their rental.
Manuel Enrique Lopez- “QuiQue” mlopez@l2l2l.com
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Saturday, February 7, 2009
Monday, January 26, 2009
Marketing
| Panorama Press : Atlanta Marketing is a marketing and promotions company serving businesses in Atlanta, Georgia since 1987. We are a team of developers, internet marketers and entrepreneurs that provide clients with a marketing partner that delivers a variety of services aimed at dominating local online markets.
Panorama Press : Atlanta Marketing understands that every business is different with a different set of needs and circumstances. We begin by getting to understand the key factors in the business including geographic location, age of the business, products and lines of products and vision of the owner. Panorama Press : Atlanta Marketing then customize a marketing and promotions program that will empower the owner of a business to better realize their vision for the business. Whether it’s a exploring the feasibility of trying out a new concept or taking on a new direction, we enable our clients to make the move quicker and efficiently. Clients can rest assured that they now have a partner dedicated to delivering more leads, converting more leads and ultimately increasing their profits. Panorama Press : Atlanta Marketing staff and network are committed to finding ways to generate more income by supporting the vision of our clients. Panorama Press : Atlanta Marketing is committed to converting visitors to prospects and eventual lifelong customers. Clients include a diverse cross-section of companies from Real Estate to Food Service.
Latest Press: Kitchen Cabinets Atlanta partners with Panorama Press to Market Kitchen Cabinets in Atlanta, Georgia Atlanta, Georgia. Panorama Press : Atlanta Marketing today announced a strategic partnership with Kitchen Cabinets Atlanta. http://www.kitchencabinetsatlanta.com , is an Atlanta, Georgia company specializing in designing in-stock, semi custom and custom kitchen cabinets. The company makes available to residents in metro Atlanta, design and installation services. Custom Kitchens and Appliances (http://www.atlantacustomkitchens.com ), located right on the Cobb and Cherokee county border in Georgia dedicated bringing superior kitchen alternatives to North Georgia. Custom Kitchens and Appliances has an upscale kitchen showroom and meeting place where consumers, builders and designers experience the ability to really get a good feel for appliances, cabinets, countertops (granite, quartz, etc.) and the other elements of their vision of their kitchen. The showroom contains a variety of kitchen vignettes outfitted with the latest in high performance appliances from brands like Fisher Paykel and Viking. The room also contains many large granite meeting tables where plans are created, reviewed and executed. Designers are onsite to ensure that the patrons’ questions are answered and needs are met. Panorama Press : Atlanta Marketing( http://www.panoramapress.net ) is an Atlanta based marketing and publishing company that specializes in web strategy and full service marketing. The company publishes the Home Partners Atlanta Bulletin, an online real estate resource consisting of events, tips, ideas and news to improve communications and profitability within property management companies in Georgia. Panorama Press : Atlanta Marketing will utilize its proprietary technologies and 60,000+ readership to enhance the online presence of Kitchen Cabinets Atlanta. “Our primary objective is to inform residents in Atlanta and throughout Georgia about the many options available when shopping for kitchen cabinets.” said Manuel Enrique Lopez “QuiQue” Chief Marketing Officer for Panorama Press : Atlanta Marketing. “We want the residents to know that Kitchen Cabinets Atlanta has many lines of kitchen cabinets available that would suit any project or budget. We want residents to know that they have many options of in-stock, semi custom and custom kitchen cabinets for remodeling or new construction.” “We will be utilizing a strategic multimedia campaign including ad placements in radio and television. The placements will be supported with online promotions including blogs, articles and online ad placements” The website, www.kitchencabinetsatlanta.com will be an interactive web portal that will make it easy for consumers to learn about the many options available when shopping kitchen cabinets and design services in the Atlanta area. Consumers will also have access to a knowledge base filled with guides on facilitating the buying process. The site features detailed information about the kitchen cabinet lines offered including features and specifications. The site will focus on educating the public about the many advancements of kitchen cabinets designs and features. Kitchen Cabinets Atlanta is located at 8295 Hwy 92, Georgia 30189 in Cobb/Cherokee Counties of metropolitan Atlanta. Advisors are available for consultation 9am to 5pm EST
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